To enable companies to achieve success in the home video/DVD marketplace,
KDM offers total support, beginning with the development of an overall marketing
strategy, positioning the video title for rental and/or sell-through. KDM handles
the planning and scheduling of home video releases including solicitation, order
and street dates and all related activities, strategies and materials.
Acquiring research on comparable and competitive releases (including video
units by genre, star and intent-to-rent).
Designing and implementing promotions and sales incentive programs for
regional sales managers, distributors, retailers and consumers.
Selecting creative suppliers and supervising the design, copywriting and
production of all required print and audiovisual materials including key art,
gazettes, point-of-purchase displays, distributor mailer ads, trade ads, sell
sheets, distributor announce kits, screener and street VHS sleeves, posters,
laser disc packaging, trailers, sell sections, TV spots and the like.
Developing media strategies and handling the placement of print, TV, radio
and new media.
Planning, coordination and set-up for VSDA and other trade shows including
booth and display designs, production and installation.
Creating and executing trade show promotions and talent coordination.
Reviewing and consulting on all aspects of release budgets.
Coordinating all components of home video releases to ensure the timely
delivery of distributor announce kits and p.o.p. materials to distributors and